PrettyGreen secures The Blueprint status

PrettyGreen secures The Blueprint status

Thursday 11 November 2021; London, UK: PrettyGreen Group becomes the latest agency to secure The Blueprint diversity mark.

The Blueprint diversity mark aims to promote racial diversity in PR and communications. Awarded agencies sign up to a series of commitments aimed at encouraging diversity from work experience to boardroom to staff culture to recruitment.

PrettyGreen Group, the award-winning collective of creative communications agencies that delivers PR, advocacy, experience, content, and social, is the first agency to achieve Blueprint status since February 2021 and the fifth to receive full status since the diversity mark launched in June 2020.

PrettyGreen Group secured the mark after completing a 40-question application form detailing their existing commitment to diversity. The applications were marked by an independent panel of judges: Henry Rowling (founder, Flying Cars innovation agency); Sasha Daly (advocacy and influencing consultant); Olivia Danso (writer and project manager); and Nyree Connell (healthcare policy manager and Blueprint strategy advisor).

Driven by co-CEO Jessica Hargreaves, the board lead for diversity and inclusion, the agency has overhauled many elements of their work, practices and procedures, and culture since Spring 2020.

In the last 18 months, the Leadership Team set up an internal Diversity & Inclusivity committee and hired an inclusivity consultant to review their organisation and deliver a training programme to all employees. PrettyGreen Group also invested in a talent specialist, who focuses on blind profiling to ensure D&I bias does not negatively impact their hiring choices.

As part of their vision to deliver ‘Creative Less Ordinary’ the agency actively works with a diverse range of specialists, including SXWKS, People Like Us, and the Brixton Finishing School.

Elizabeth Bananuka, Founder, BME PR Pros; Founder/CEO Blueprinted, said: “The PrettyGreen Group’s commitment to diversity and inclusion is nothing short of outstanding. From a robust recruitment and selection process to a passion for creating inclusive work and a healthy working culture, the agency has left no stone unturned and, crucially, all with considerable senior management buy-in, support and commitment. Their application made for a heart-warming read. It was a reminder that small agencies can make big diversity and inclusion moves. The judges and I are honoured to award The Blueprint to The PrettyGreen Group.”

Jessica Hargreaves, Co-CEO PrettyGreen & The Producers, said: “The PrettyGreen Group is thrilled to have been awarded Blueprint status as we have been dedicated to ensuring that our agency drives the highest D&I standards. Our vision is to deliver Creative Less Ordinary and embrace diverse thinking across every aspect of the agency from recruitment, training, strategy, and creative output.

The Blueprint has been a brilliant guide for our D&I committee to drive further change within our business operations. We encourage all agencies to use this as we have a responsibility to deliver action being in the unique position of having the ability to influence consumers through marketing communications. We will continue to evaluate our progress and take further action.”

The Blueprint diversity mark has four application rounds a year and applications are judged by an independent panel who have taken part in a Blueprint diversity workshop. The deadline for the next round of agency applications is midday on Thursday 2 December 2021. Applications can be requested via the website.

The diversity mark will open to in-house teams from January 2022.