On Point

On Point: Workshops for those who value diversity & more than one type of customer.

Muslims: the audience brands can't afford to ignore

Presented by – Arif Miah, Creative Strategy Director, & Ala Uddin, Executive Creative Director, mud orange

Thursday 1 October 2020; 15.00-16.15
(45-minute webinar followed by optional Q&A)

Arif is creative strategy director at a London creative shop, mud orange. After making the transition from consultancy at EY, Arif went on to join Ogilvy and then later ODD, to work on some of the biggest brands in the country including Vodafone, Boots, and Tesco.

Alongside his Creative Strategy, Arif has written two national reports, ‘The Great British Ramadan’ and ‘Modest Fashion: The Industry’s Best kept Secret’, to help brands understand and engage with the burgeoning Muslim consumer. At mud orange, he now works across lifestyle and tech brands while providing a strategic specialism in Muslim audiences. Away from work, he is a failed rapper in denial. 

Ala is executive creative director at a London creative shop, mud orange. He spent the first few years of his creative career across different design studios and agencies; where he worked as a designer on brands such as Marks & Spencer, Network Rail and Somerset House. Ala then went on to join Dorling Kindersley at Penguin Randomhouse, where he specialised in web and book design, to help engage a young contemporary audience. After his stint in publishing, he went on to set up his own design practice where he focused on projects that resonate with BAME audiences, such as Nikesh Shukla’s “The Good Journal”. At mud orange, he brings effective creative direction to much-needed areas for brands.

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Black History Month UK comms: the good, the bad and the ugly. A review.

Presented by – Esther Akinola, Social Media Consultant; Kristian Hoareau Foged, Insights & Analytics Consultant Independent Consultant and Julian Obubo, Brand Strategy Director, Manifest
Thursday 29 October 2020; 15.00-16.15
(45-minute webinar followed by optional Q&A)
Esther is a social media freelancer. She is an enthusiastic advocate for digital content, storytelling and creative concept marketing, and she has developed expertise in these areas throughout her work for media powerhouses such as the BBC; Twitter; and The Sun. Despite her considerable experience and knowledge of social media, it is an area that continues to surprise and inspire her.

Kristian is a senior communications professional, specialising in insights & analytics who also has experience leading PR, content marketing and social media programmes.  An award-winning consultant, Kristian has worked for global brands such as Lenovo, Cisco, Coca-Cola, Alipay, Vodafone and Zebra Technologies. He was also named in PRWeek’s 30 Under 30 list in 2018. Kristian currently also serves as an Advisory Board Member for BME PR Pros’ Blueprint initiative.

Having ties to three very different countries has given Julian a keen interest in issues around identity, multiculturalism and diversity. His passion for these topics led him to head up the Diversity and Equality department at Manifest London, the comms agency he has worked at for nearly eight years. In 2017, Julian was named in PR Week’s prestigious 30 Under 30, an annual list of thirty young stars of UK PR.

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HR hacks for employers: how to tackle racism, harassment & microaggressions at work

Presented by Tacita Small, Managing Director & Senior HR Consultant, The Small HR Company
Thursday 26 November 2020; 15.00 – 16.30
Tacita is a senior HR practitioner with over 20 years’ experience working for instantly recognisable brands, Tacita founded The Small HR Company and is now consulting with companies of all sizes to bring creative HR practices to the modern world of work.

As a senior HR leader, Tacita has worked with big brands including Ralph & Russo, People HR, Apple, Ministry of Sound and The Walt Disney Company to name a few. Able to establish rapport quickly Tacita is excellent at influencing people at all levels and building strong collaborative working relationships.

TSHRC currently works with many companies on their Diversity and Inclusion strategy’s delivering unconscious bias and race at in the workplace workshops – supporting business from audits to delivery.

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