On Point

On Point: Workshops for those who value diversity & more than one type of customer.

Are we over the rainbow?

Presented by Dev Mistry, Internal Communications Executive, Virgin Media
Thursday 2 July 2020; 15.00-16.15
(45-minute webinar followed by optional Q&A)

As brands start folding up their rainbow flags and removing colourful Twibbons synonymous with Pride, Dev Mistry reviews Pride comms and asks whether it’s time to ditch the rainbow and commit to year-long pro-LGBTQ comms.

Midlands born and bred, Dev is a young communications professional based in London. Specialising in relationship management, he is currently at Virgin Media working on embedding the companies Purpose and engaging teams across the Consumer business. Dev has also worked across PR and CSR, in the automotive, technology and entertainment industries. Outside of work, Dev is involved in a number of voluntary projects for the BAME and LGBTQ+ communities. 

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From ableism to activism: how to nourish disabled PR talent in your agency

Presented by – Sara Hawthorn, Managing Director, InFusion Comms
THURSDAY 16 JULY 2020; 15.00-16.15

Sara is managing director of a specialist PR agency with bases in Leeds and Glasgow. An accredited PR practitioner with the CIPR, she has been a visiting lecturer in digital marketing at Leeds Trinity University and was cited as one of the Shaw Trust’s top 100 influential people with a disability in 2018.

She is a deaf hearing aid user and developed the DisAbility PR Network to support and encourage more disabled practitioners into PR. She has run workshops and spoken about disability, and D&I in PR at industry events, academic conferences and organisations including Barclays. Her agency, InFusion Comms was one of the first agencies in the UK to be awarded The Blueprint Ally status.

Connect with Sara: www.infusioncomms.co.uk

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How to do blind recruitment right

Presented by – Paul Cockerton, Chief Product Officer, and Peter Bowles, Chief Creative Officer, Clarity
Thursday 10 September 2020; 15.00-16.15
(45-minute webinar followed by optional Q&A)

Paul leads product and innovation at Clarity, having formerly co-founded Dynamo PR with Peter Bowles, came up with the answer to any question with AQA 63336, and launched a mobile software company that Bill Gates named as his no #1 enemy. Dynamo has a history of innovation and working practices, winning PRWeek awards for Best Place to Work three years in a row, introducing unlimited holidays, and launching Blind Recruitment in 2018.

Peter heads up global creative for Clarity – one of PRWeek’s fastest growing agencies with offices in London, New York, Los Angeles and San Francisco. Peter set-up Dynamo PR with Paul Cockerton, which joined Clarity Group at the end of 2019.  Peter is a member of BME Pros working towards improving diversity across the industry. He drinks far too much caffeine and will take a coffee with anyone looking to make the PR industry better or keen to work with him. He likes writing about himself in the third person.

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Connect with Peter: www.clarity.pr 

Connect with Peter: www.clarity.pr

Muslims: the audience brands can't afford to ignore

Presented by – Arif Miah, Creative Strategy Director, & Ala Uddin, Executive Creative Director, mud orange

Thursday 24 September 2020; 15.00-16.15
(45-minute webinar followed by optional Q&A)

Arif is creative strategy director at a London creative shop, mud orange. After making the transition from consultancy at EY, Arif went on to join Ogilvy and then later ODD, to work on some of the biggest brands in the country including Vodafone, Boots, and Tesco.

Alongside his Creative Strategy, Arif has written two national reports, ‘The Great British Ramadan’ and ‘Modest Fashion: The Industry’s Best kept Secret’, to help brands understand and engage with the burgeoning Muslim consumer. At mud orange, he now works across lifestyle and tech brands while providing a strategic specialism in Muslim audiences. Away from work, he is a failed rapper in denial. 

Ala is executive creative director at a London creative shop, mud orange. He spent the first few years of his creative career across different design studios and agencies; where he worked as a designer on brands such as Marks & Spencer, Network Rail and Somerset House. Ala then went on to join Dorling Kindersley at Penguin Randomhouse, where he specialised in web and book design, to help engage a young contemporary audience. After his stint in publishing, he went on to set up his own design practice where he focused on projects that resonate with BAME audiences, such as Nikesh Shukla’s “The Good Journal”. At mud orange, he brings effective creative direction to much-needed areas for brands.

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How to set up a Black network at work

Presented by – Tobi Ruth Adebekun, International Communications Manager / and SnapNoir Europe Lead, Snap Inc.
Thursday 8 October 2020; 15.00-16.15
(45-minute webinar followed by optional Q&A)

Tobi Ruth is an International Communications Manager at Snap – parent company of Snapchat – where she is responsible for the communications strategy of partnerships outside of the US, including Europe, the Middle East and APAC regions. She also specialises in crisis management and policy communications. 

Prior to Snap, she worked at a STEM agency where she worked on a wide range of tech (apps, hardware, software, manufacturers), helped launch a number of startups, and worked with VC and investment companies. She was recognised in PR Week’s annual 30 under 30 list in 2019, highlighting outstanding talent in the industry.

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Black History Month UK comms: the good, the bad and the ugly. A review.

Presented by – Esther Akinola, Social Media Consultant; Kristian Hoareau Foged, Insights & Analytics Consultant Independent Consultant and Julian Obubo, Brand Strategy Director, Manifest
Thursday 29 October 2020; 15.00-16.15
(45-minute webinar followed by optional Q&A)
Esther is a social media freelancer. She is an enthusiastic advocate for digital content, storytelling and creative concept marketing, and she has developed expertise in these areas throughout her work for media powerhouses such as the BBC; Twitter; and The Sun. Despite her considerable experience and knowledge of social media, it is an area that continues to surprise and inspire her.

Kristian is a senior communications professional, specialising in insights & analytics who also has experience leading PR, content marketing and social media programmes.  An award-winning consultant, Kristian has worked for global brands such as Lenovo, Cisco, Coca-Cola, Alipay, Vodafone and Zebra Technologies. He was also named in PRWeek’s 30 Under 30 list in 2018. Kristian currently also serves as an Advisory Board Member for BME PR Pros’ Blueprint initiative.

Having ties to three very different countries has given Julian a keen interest in issues around identity, multiculturalism and diversity. His passion for these topics led him to head up the Diversity and Equality department at Manifest London, the comms agency he has worked at for nearly eight years. In 2017, Julian was named in PR Week’s prestigious 30 Under 30, an annual list of thirty young stars of UK PR.

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How to nurture young talent

Presented by – Claire Quansah, Operations Director, Red Havas UK

Thursday 12 November 2020; 15.00-16.15
(45-minute webinar followed by optional Q&A)
Everyone knows that talented professionals are key to our industry. From slick and savvy writers, to impactful idea creators, they all make a difference to the work we do. In a competitive industry, managers have the challenge of retaining this talent in our agencies and comms teams, whilst helping them to shine. In this webinar Claire Quansah will discuss ways to engage, grow and retain our young, talented professionals. Claire Quansah has been in PR for 12 years, having started on the graduate programme at GolinHarris (now Golin). After a few years working on technology clients, she expanded her portfolio to work on wider B2B and corporate campaigns for the likes of EMC, Orange and St John Ambulance.

Claire joined Havas PR in 2013 and was appointed as its first operations director in 2017. As part of this role, she leads a number of projects which look at the agency’s ways of working, from talent development to supplier relationships. Having launched the agency’s first apprenticeship scheme, she now leads its diversity agenda. Her clients now span across consumer, corporate and B2B PR, working on both big brand and niche campaign management for brands who have included Asda, Greggs and Sodexo. As a mother of two, Claire is highly skilled in multi-tasking and singing theme tunes to children’s TV shows. She also loves wine, eating cake and is a WI member (yes, you read it right).

Connect with Claire: www.redhavas.co.uk

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