Wednesday 5 May 2021 – How to #DiversifyComms: Final Programme – News
How to #DiversifyComms
How to #DiversifyComms is the first event from Blueprinted. Hear from Blueprinted agencies tackling diversity on Thursday 27 and Friday 28 May 2021. Tickets are available now.
Thursday 27 May 2021
Thursday 27 May 2021
Time
Speakers
- Emmanuel Kwakye, Content Manager
- Rosie Ngugi, Research & Insights Manager, Diversity & Inclusion Officer
- Helen Pattison, Managing Director
- Nik Govier, CEO & Founder
- Anisha Vikram Shah, Consulting Director
- Sara Hawthorn, Managing Director
- Alexa Stewart, Senior Associate Director
- Sophie Stubbs, Account Assistant
- Julian Obubo, Partner
Topic
Hear how Stronger Stories, the smart Brighton start-up making big diversity moves, has taken an innovative approach to diversity and inclusion so that their commitment to the Blueprint commitments can be felt way beyond their team. Helen, Rosie and Eman will share what they’ve done both inside and outside the business to help more and more underrepresented voices get heard.
The likes of Unilever have shown that ethics and profits can sit comfortably side by side. And wearing its ethics and values on its sleeve has undoubtedly contributed to Blurred’s phenomenal growth. In this session, Nik and Anisha will share how they’ve approached this and why it ultimately pays. They believe creating an inclusive business isn’t just good for your conscience, it’s the only way to future proof your business.
Too often an afterthought, accessibility is now a critical element in communication and as professional communicators, PRs should be leading the charge. Learn how to ace accessibility and drive change inside and outside our sector.
Cirkle is on a journey. From ripping the plaster off and embracing uncomfortable conversations internally, to working with clients to ensure campaign delivery is representative. Hear first-hand from one of their latest recruits, who landed the role through the agency’s new blind recruitment model. The team at Cirkle has been on a journey of discovery, reflection and action over the past 12 months and will be sharing their highlights.
Having clear and measurable targets for diversity is an important part of addressing the industry's woeful track record of improving diversity. However, personnel targets only address one aspect of diversity and inclusion, they don't necessarily speak to how competent everyone in the business is in developing work that is truly inclusive. Hear from Manifest Partner and D&I lead why cultural competence – which is the ability to understand, accept, respect, lead, work with, and advocate for people from backgrounds and cultures different from oneself – should be higher up on the agenda of businesses seeking to make big changes in this area.
Chair
Friday 28 May 2021
Friday 28 May 2021
Time
Speakers
- Holly Beth Dazely, Senior Account Manager
- Valerie Holloway, Director
- Arun Lloyd, Account Director
- Melissa Mackenzie, Senior Account Director
- Wilf Collins, Senior Account Executive
- Katie de Cozar, Head of Enterprise Tech
- Nabila Mahmood, Junior Account Executive
- Anais Merlin, Account Director, Deputy Head of Mobile & Telecoms
- Vicki Spencer-Francis, Managing Director
with:
- Ali Abdi BEM, Community Gateway Partnerships Manager, Cardiff University, Citizens Cymru Wales, Race Council Cymru
- Hannah Abban, Junior Account Executive
- Efe Otokiti, Editorial Manager
- Louie St Claire, Chairman
- Amira Williams, Senior Account Executive
- Kat Dare, Practice Director
- Jo-ann Robertson, UK CEO, Global Client Solutions
- Indy Selvarajah, Executive Creative Director
Topic
Hope&Glory PR will explore the different ways they’ve sought to broaden the audiences they speak to as an agency and the impact this has had on their culture and their work. From Moggies – their cultural sightseeing trips – to their Beyond the Bubble external speaker series, they will share a range of initiatives they’ve put in place to educate, inspire and expand their cultural reference points, highlighting why diversity of thought, background and perspective only enriches what you do.
From challenging recruiters, transforming training, overhauling job descriptions to re-writing their holiday policy, CCgroup will talk about all the things they’ve improved over the past year to make the agency a better place to work. This is their guide to scrutinising your policies and processes to be more inclusive – and ultimately, appeal to a more diverse group of people.
Cowshed’s mission is to create award winning campaigns that work, for clients they love and causes they believe in. From their award-winning internship to their campaigns for Mind Cymru, Autism Wales and Zero Racism Wales, they’ll take you through some of the initiatives that help them deliver on that promise. They’ll look at the communities that make up Wales and the approach they take to involve them.
Harvard has always been on a positive DE&I journey, however the 2020 BLM movement became an inflection point for the agency. Strong, decisive action on race and ethnicity became an urgent requirement for the business and, they argue, the industry. They’re now putting in place long term programmes to maintain momentum across their entire DE&I approach. In this session, they’ll share what that journey looks like through four personal stories.
Hear first-hand from Ketchum about why it’s important to go under the hood and review and rewire every policy and process that could drive forward D&I in a meaningful way. From their impressive industry leading parental leave policy to the empowerment of its table-shaking Inclusion Council, Paige, Kat, Jo-Ann and Indy will show real change starts with a scratch of the surface. They will share what they’ve learnt, and where the agency’s going next.
